Marketing More Effectively to Corporate Executives

POSTED ON October 28, 2019 BY Bill Dillhoefer

By Jill Addison You’ve chosen to focus on corporate executive clients as a niche in your financial advisory practice. Great! But here’s the biggest mistake so many advisors make: they don’t put this niche focus and specialty front and center in their marketing. Having a niche is one of the biggest keys to growing a […]


The Do’s and Don’ts for Engaging Executives with Equity Compensation

POSTED ON October 17, 2019 BY Bill Dillhoefer

Financial advisors contact me regularly to ask for ideas on how to grow their practices by acquiring corporate executive clients.  Having been in the equity compensation guidance space for 20 years I’ve seen what works and what doesn’t.  Here are some do’s and don’ts for pursuing this market: Do have a few questions and an elevator pitch memorized for […]


4 Questions to Ask Clients with Equity Compensation

POSTED ON October 16, 2019 BY Bill Dillhoefer

Employees with equity compensation represent a great opportunity for advisors to generate new and ongoing business.  This is because the market is largely under served and highly lucrative.  Of the approximately 8+ million employees who receive equity compensation awards, only a small percentage utilize professional assistance.  So when financial advisors cross paths with these prospects it’s important to […]


Incentive Stock Option (ISO) Planning Guidelines

POSTED ON October 15, 2019 BY Bill Dillhoefer

According to the NASPP, Incentive Stock Options (ISOs) are now rarely granted to employees of publicly traded companies, yet they are still popular with pre-IPO private companies. Consequently, advisors may encounter clients or prospects with ISOs that want to take advantage of the lower Alternative Minimum Tax (AMT) tax rates on these grants and optimizing […]