This list of tasks is designed to assist financial advisory firms to implement an Equity Compensation Assistance program using StockOpter.com. For additional information contact Bill Dillhoefer at bdillhoefer@networthstrategies.com or 541-383-3899.


1. Establish detailed project plan (e.g. tasks, dates, responsibilities, costs)

2. Define the Executive Services Offering (questions that need to be answered):

a. Who is the target market: clients, prospects, companies etc.?
b. What are the deliverables:

i. Valuation and Risk Analysis Report?
ii. Quarterly report updates and review session with advisors?
iii. Nightly monitoring of individual’s diversification criteria monitoring?
iv. Online “Participant” access to do what-ifs?
v. Multi-Year Tax and Cashflow Analysis

c. What is the cost of these services and when are the fees waived?
d. How is this program marketed and to whom (i.e. Companies or Individuals)
e. Who is involved in the delivery of these services?
f. What is the process for getting referrals?
g. How is this program measured for success?

3. Review StockOpter.com Data Privacy and Security documents:

a. FAQs and documents can be found at: https://stockopter.com/support/stockopter-com-faqs/
b. StockOpter application detailed security questionnaire
c. NWSI Data Privacy and Security Handbook

4. Setup StockOpter.com System:

a. Establish account at: https://app.stockopter.com/Signup/CreateNewAccount.aspx
b. Create sample “Participant” case for testing and training purposes
c. Create company branded and approved report templates by modifying standard templates
d. Create UserIDs and set appropriate functionality level (1-5)
e. Establish participant data access standards (who can see/modify which clients)
f. Review monitoring alert defaults and determine who they are sent to (i.e. main contact advisor, participant or both)
g. Review “Participant Site” functionality using test case for potential use
h. Contact Net Worth Strategies to discuss security customizations (i.e., user password criteria, single-sign-on, etc.)

5. Define & Document StockOpter.com Usage Processes:

a. Acquire equity compensation data (POP Assumption Questionnaire (stockopter.com))
b. Enter data into StockOpter.com and review via Dashboards
c. Select report template and create reports
d. Share analysis with client via StockOpter report and/or online dashboards
e. Take action as required and update data on StockOpter.com (e.g. grants exercised or shares sold)
f. Set or modify monitoring alerts based on participant criteria (e.g. next review date, Insight ratio, concentration, grant expiration, vesting, goal attainment, etc.)
g. Contact participant when alerts are triggered
h. Setup periodic review sessions with participant (i.e. quarterly) and produce updated report for discussion

6. User training:

a. System Administrators

i. System admin (e.g. UserID creation, usage monitoring, etc.)
ii. Adding usage tokens
iii. General functions
iv. Client access controls

b. Financial Planners (create the analysis/report)

i. Analysis concepts
ii. Data entry
iii. Dashboards
iv. Report creation
v. Alert monitoring
vi. Participant access

c. Relationship Advisors (deliver/explain the analysis)

i. Analysis concepts
ii. Dashboards
iii. Participant access
iv. Alert monitoring

7. Conduct Pilot Program (to confirm process and make adjustments)

Leave a Reply

Your email address will not be published. Required fields are marked *