Handshake Photo by rawpixel.com on Unsplash

Excuse Me, I Don’t Speak That Language

POSTED ON April 9, 2018 BY Bill Dillhoefer

Photo by rawpixel.com on Unsplash Do you speak your audience’s language? I don’t mean their cultural language – English, Spanish, Japanese. I’m referring to their buying language. That’s probably a term you’ve never heard before. A quick Google search for “buying language” brings up countless results for how to buy a foreign language course or […]

Trophies: Photo by Ariel Besagar on Unsplash

The Award for Most Significant Growth Driver in Business Goes To…

POSTED ON April 3, 2018 BY Bill Dillhoefer

IMAGE: Ariel Besagar / Unsplash Inspired by the Academy Awards, I couldn’t resist incorporating the phrase preceding all awards presented at that event in my title. This phrase isn’t unique to the Academy Awards, it is uttered when giving out almost any award, anywhere. What? You’re still waiting for the answer? Oh, okay. The award […]