IMAGE: rawpixel.com / Unsplash Think of a time when you headed into a prospect meeting and just knew it was going to go well – the proverbial “slam dunk.” You were armed with every fact and figure the prospect could possibly need to see the value of your firm’s services. It simply wasn’t possible for […]
Photo by rawpixel.com on Unsplash Do you speak your audience’s language? I don’t mean their cultural language – English, Spanish, Japanese. I’m referring to their buying language. That’s probably a term you’ve never heard before. A quick Google search for “buying language” brings up countless results for how to buy a foreign language course or […]
