Business Meeting Photo by rawpixel.com on Unsplash

No Emotional Connection…No Sale!

POSTED ON April 9, 2018 BY Bill Dillhoefer

IMAGE: rawpixel.com / Unsplash Think of a time when you headed into a prospect meeting and just knew it was going to go well – the proverbial “slam dunk.” You were armed with every fact and figure the prospect could possibly need to see the value of your firm’s services. It simply wasn’t possible for […]

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Handshake Photo by rawpixel.com on Unsplash

Excuse Me, I Don’t Speak That Language

POSTED ON April 9, 2018 BY Bill Dillhoefer

Photo by rawpixel.com on Unsplash Do you speak your audience’s language? I don’t mean their cultural language – English, Spanish, Japanese. I’m referring to their buying language. That’s probably a term you’ve never heard before. A quick Google search for “buying language” brings up countless results for how to buy a foreign language course or […]

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